I started my writing career on the editorial front with a focus on travel writing and the arts. Moving into advertising, I spent my first year in the industry learning the ropes of production in a local agency – the reason why I fell in love and will always have a soft spot for film.
l've worked across a portfolio of clients including SK-II, Rejoice, Tide, HSBC, Friesland Campina, Samsung, Allergan, MSIG, Maybank, Tigerair, Bridgestone and UOB. Amongst the things I am proud to have done is to have played a pivotal role in the execution of global digital work for luxury brand, SK-II, including its global website revamp as well as the launch of the brand’s iconic Change Destiny campaign.
As an integrated writer, I believe that good storytelling transcends medium, culture and geography – a belief that I think is fundamental to the realisation of any great idea.