NESTBLOOM
Launching a modern brand identity for a traditional product to attract a new generation of loyal fans.
A little about the brand:
Nestbloom was a new venture of a heritage traditional chinese medicine supplier in Singapore. A gamble in the hopes to create a brand that found more affinity with a younger audience.
Traditionally, a lot of time and effort is put into preparing bird’s nest, a revered self-care ingredient. The R&D undertaken by the brand had completely removed this hassle and created a groundbreaking and stunning product that was luxurious right down to its preparation .
In creating the brand identity and site experience of the brand we wanted to offer a taste of this modern and unique experience but also recognise the brand’s continued commitment to sourcing the highest quality ingredients.
Some challenges in getting this out:
Bringing in digital cues that were inspired by the actual experience of the product was a huge challenge. We had to make sure it was realistic yet simple for the user to engage with the preparation ritual while learning some of the compelling facts that would make them want to purchase.
Why this mattered to me:
Carving out relevance for a heritage brand or traditional product is often hugely challenging. What I loved about this project is how brave the clients were to try a completely new approach in an industry they’ve been in for ages. It’s the same bravery that is interwoven into the way the brand looks and speaks – creating a completely fresh take on a product we have so many preconceived notions of.
Where this was seen:
Retail, social, pre-rolls, targeted ads.
Some accolades:
Awwwwards Honorable Mention